Thanks to imarketingfactory.com finding a product or service you want today is easier than ever. More and more businesses – both big and small – are ensuring their presence online and are vying for the top slots in Google search result pages, so that their potential customers can find them easily. According to Google, one out of every five searches is related to a location and Google Places is an improved search facility that focuses on this aspect. If you are a small business targeting local customers rather than a global audience, using Google Places is one of the best things you could do for the growth of your business. If you aren’t already using this service from Google, it is high-time you considered it for your business.