Find list of 12 Simple Steps for an Effective Social Media Strategy 1) Define Target Audience - Age, Gender, Location, Income and Education. Use Alexa and Google Adwords for Research. 2) Reasearch Buyer Persona - Use MakeMyPersona dot com for Persona Creation. 3) Research Influencers - Use BuzzSumo for Research. 4) Indentify Social Media Platforms use by Buyer Persona - Use BuzzSumo and Ahrefs for Research. 5) Look at Competitor's Preferred Social Platforms - Use BuzzSumo and Ahrefs for Research. 6) Produce Content that addresses Buyer Persona Pain Points - Use Quora and Forums for Research. 7) Create a Content Bank - Blog Posts, Videos, Pictures, Infographics and Quick Tips. 8) Engage and Build Relationships. 9) Maintain a Consistent Content Publishing Cycle. 10) Invest on Getting More Social Followers; Share Expert's Content. 11) Automate Social Sharing with Tools Like Buffer and Hootsuite. 12) Evaluate Your Results and Improve Your Strategy.