I have created a Facebook account as my way of maintaining connection with people in my circle particularly those who are residing abroad. What I do is post a picture every day with a creative caption or sometimes a guessing game. That novelty earns at least 100 reactions, be it Likes or comments. And when I need to promote something like a video on Youtube then I post a share of the link and I get views already. Social media is a great benefit to mankind if only people would use it for the betterment of society.