First, we can bifurcate SEO into two On-Page and Off-Page. Even though On page SEO has a lot to do with Boolean search (Keyword search), as Google is advancing it's giving more importance to Semantic search. On-Page SEO depends on lots of factors like, (Always make sure that you won't fall into the pitfall of keyword stuffing) Keyword in URL Keyword in h1-h3 title Keyword in body text 1–2% of the overall body test. (Important to limit the keyword usage to 1–2%) Meta description with keyword Image alt-tags Content structure Use synonyms of Keyword The first paragraph of the article should have the keyword Image optimization (Image size should be optimized to less than 40 kb) Off-Page Optimization Relevant and high-quality back links Likes and shares across social media. Higher customer engagement through comments. Public listings and mentions about your website.