I wonder why hosting companies offer free web hosting services? By offering a free service what is their benefit in this? I think it is a long term play. They actually benefit when a free member updates his membership to a paid one. A free hosting is a blessing for a beginner who just wanted to test his career online. But as and when his site becomes a hit, he has no other option but to go for a paid and better service from the company to take care of the growing traffic. So, that is a mutual benefit for both the company and the user. The user can learn from his experiences and the company starts earning when he becomes a paid customer. So, it is very important to give good service to free members as well because they are tomorrow's paid customers. A member will never opt to continue with a company that offers low quality service to its customers. So, a good customer service is a must for the sustainability. Some hosting companies even benefit by posting advertisements on servers I am just curious know if there are any other benefits for a hosting company that offers free service to its members.